Portfolio Updates
JigSpace, Alfa Romeo showcase AR ‘Art Car’ at Dutch Grand Prix
Alfa Romeo’s F1 Team ORLEN partnered with globally renowned artist BOOGIE to create an Art Car promoting the Dutch Grand Prix this week. Using augmented reality (AR) solutions from JigSpace, the partnership saw Sauber Motorsport’s Yan Lefort, Commercial Director, and Christian Dautenheimer, Head of Brand Management, collaborate to realise the project.
August 30, 2023